BRANDED ECONOMICS™

“A brand is a living entity.”

Proprietary innovative approaches to reinforcing, renovating, and building brands that resonate while delivering value-proposition opportunities for good business and good will. A strong brand is a catalyst to success. A brand is a living entity. It needs to stand for something universal.  The brand is an ambassador that represents a company’s reputation and its relationship with its consumers.

Leaders in all arenas are also brands which requires thoughtful handling. A brand’s strength needs to be monitored. We review how brands interact with their constituents (B2C, B2B, DTC) against the current and changing backdrop of events. Are brands supportive of their stakeholders on an ongoing basis? We strategize how brand messaging will be interpreted by stakeholders―especially in the age of social media when messaging can go viral and can be scrutinized by many.

We actively review brands receptivity on an ongoing basis. We examine how brands utilize world events and collective human needs to build strong authentic, commendable, and memorable connections with consumers and all stakeholders that begets genuine loyalty. One must protect the bond between stakeholders and one’s brand. When there is a crisis, we deliver the gravitas and cultural sensitivity to address it in a humanistic manner that underscores respect for stakeholders and protects a company’s brand.

HUMMING BIRD™ − SOCIAL MEDIA PROTOCOLS

“Igniting attention. Managing outcomes.”

Our approach anticipates the impact, tone, and domino effect of social media globally. Strategic social media roadmaps are created and monitored. Customized in-depth execution that adheres to vision, goals, and desired outcomes both in the short and long term.

DIVERSITY AS A REVENUE DRIVER™

“Building powerful diverse communities.”

Creating seamless integrated media, communications, marketing, and branding opportunities for diverse voices and cultural perspectives to enrich a company’s successes. Discover new ways to expand horizons as part of daily business. Develop new inclusive approaches for understanding diverse markets and consumers globally. Build powerful diverse communities that become champions that offer pivotal insights that drive worthy goals and holistic success.

PERSPECTIVE REASONING™

“Extending market reach.”

Creation of prototypes to help leaders and companies see the full scope of opportunities in varied arenas as well as ways to circumvent gatekeepers and competitors to extend market reach.  From startups to well-known brands, we innovate approaches for educating the media, consumer, business marketplace, and other stakeholders to new opportunities.

PROACTIVE CONSUMER™

“Identifying core demographics.”

Defining the most valuable stakeholders in every arena―a unique engine as it applies to a company. Stakeholders include consumers, direct-to-consumer, business-to-business, desired strategic allies, sponsors, and investors. A way to balance efforts and focus energies on critical business targets to drive practical, desired results. Building upon successes while harnessing broader markets.

AWARE™

“Reinventing customer service: Powerful retention and acquisition driver.”

Customer service is a key challenge in almost all businesses. In these uncertain times great customer service can deliver an enhanced positive impact to company brand value and image. Training forward-thinking elevated customer protocols makes customers B2C and B2B feel valued and incurs loyalty.

In a time of chaos and change, great customer service delivers stability and comfort. A valued accountability. Our proprietary AWARE™ tools deliver customized solutions and innovative ways of utilizing customer service as a revenue driver; customer retention and acquisition; a brand enhancer; a powerful communications, public relations, and marketing tool; and as an ambassador.

All of these can have a sizeable impact on company goals and perception in the marketplace. Great customer service ignites powerful viral word-of-mouth. One of the key stories consumers share is the elegance with which a company rectified a mistake or was creatively receptive to a customer’s request.

PROACTIVE PARTICIPANT™

“Igniting new revenue streams.”

Redefining the value of targeted influencers for multimedia platforms, mobile, commerce, technology, and corporate sponsors for all economic stakeholders.